Cookie Policy

1. What cookies are

Cookies are small text files stored on your device when you visit a website. They help websites operate reliably, remember preferences, and measure usage. We also use similar browser storage technologies (for example local storage) for consent preferences.

2. Cookies we use

We use essential cookies required for core functionality such as session management, security, and load balancing.

Where enabled, we also use analytics and attribution cookies to understand website usage and conversion performance.

3. Cookie categories and tools

Essential: required for site operation, security, and consent preference storage.

Analytics (optional): Google Analytics 4 (GA4), only loaded after consent.

Marketing (optional): Meta Pixel, only loaded after consent.

Consent record: your cookie choices are stored in browser local storage using the key fiq_cookie_consent_v2.

4. Legal basis for cookie use

Essential cookies are used on the basis of legitimate interests and service necessity. Non-essential cookies are used with consent where required by applicable law.

Non-essential analytics and marketing scripts remain disabled until you provide consent through our cookie banner.

5. Cookie duration

Some cookies are session cookies that expire when your browser closes. Others are persistent cookies kept for a defined period to remember settings or support analytics reporting.

6. Managing cookie choices

You can manage optional cookie categories at any time through the Cookie settings control in the website footer, and through browser settings including blocking or deleting existing cookies. Disabling essential cookies may affect platform functionality.

7. Contact

For cookie and tracking questions, contact privacy@financialiq.co.uk.