Our Approach to Creator Partnerships

The creator economy in personal finance has grown rapidly, but it often works against the audience it claims to serve. Creators monetise through affiliate links for financial products they may not genuinely endorse, sponsorship deals that compromise editorial independence, and courses sold on hype rather than substance. We wanted to build a model that aligns creator incentives with user outcomes.

Financial IQ creator partnerships are based on a revenue share model tied to engagement and completion metrics, not just sign-ups. Creators earn more when their users actually finish courses and demonstrate improved financial behaviours. This means creators are incentivised to build content that works, not just content that sells. We review all creator content for accuracy before publication and provide editorial support to help creators meet our quality standards.

We are selective about who joins the programme. Creators must demonstrate genuine expertise, a track record of responsible content, and alignment with our education-first values. We would rather have twenty creators who genuinely help people than two hundred who dilute the experience. Every creator gets a public profile on the Financial IQ website and in-app visibility, but they earn that placement through the quality of their work.